The term "Go Ugly Early" taken from Urban Dictionary

go ugly early

18 up, 5 down

During prohibition this was a phrase used by Harry's Chocolate Shop, a Bar in West Lafayette, IN which called itself a chocolate shop to avoid being known as a bar. Their slogan "Go Ugly Early" was the opposite of its real meaning "come pretty late" Hey are you going to the bar tonight?  Yeah, go ugly early! I'm so stoked on this and can't wait to start documenting my accounts on dive bar culture.